Rental Cars

Making Customers Jump Through Hoops

Making Customers Jump Through Hoops

Some industries are ripe for disruption and innovation. Often they are overlooked for long periods of time because they are boring or appear to have very small margins or very little room for newcomers to make an impact. Commercial real estate was certainly one of them before WeWork came storming onto the scene. Taxis were another before Uber changed everything.

I can tell you right now that the rental car business is in serious trouble.