Most Important Thing in Startup: Your People

“If most important thing in startup isn’t your people, you’re doing it wrong”

I feel like this is something that Fake Grimlock once said or maybe just something he would agree with. Regardless, I think it is absolutely true.


  • Without an incredible team of people, how can you expect to build an incredible product?
  • If your team isn’t fully on board with your mission, culture, vision and leadership, how can you expect them to be dedicated to achieving the impossible?
  • If you haven’t demonstrated that you are fully committed to your team, why should they be willing to make sacrifices for your crazy cause?
  • If your team doesn’t have complete trust in you, you’re in trouble

We’ve all heard the analogy that building a startup is like going to war. I would never go that far as I think they are worlds apart and disrespectful to our soldiers, but there is one part of statement I think is appropriate here. You need your troops to trust you. You need them to know that you have their back above all else. You need them to know that no matter what else happens, you’re right there with them every step of the way.

As simple as this sounds and no matter how many times we hear it, people still get this wrong — terribly wrong. I’ve seen a few examples recently of startups doing some great things that have totally dropped the ball in this department, AND IT MAKES ME SICK TO MY FUCKING STOMACH! I can’t even begin to tell you how much this upsets me.

Take care of your people, otherwise everything else is going to come crumbling down around you.