Free Startup Idea Fridays: Ice Cream Truck for Smoothies

This is my latest post in my Free Startup Ideas series.

I've been coming up with business ideas since my earliest childhood memories. Most of them have been absolutely terrible. Some of them have been decent. And now I'm going to give away some of my best ones for free.

Am I really give these ideas away with zero expectation of return? Absolutely.

  1. Ideas are worthless. It's all about execution. If you want to take one of these ideas and run with it, do it. I'll even be happy to give you a brain dump with all of my notes on the idea as I’ve been thinking about most of them for a while.
  2. I take coffee meetings all the time with people looking for startup ideas. Perhaps one of these ideas will help them spark a new idea of their own.
  3. I want to get these ideas out of my head to clear some of my brain's RAM. That way I can come up with new and better ideas.
  4. I like giving things away and planting seeds.

Without further ado...

Pitch: Think back to your childhood when you heard the sound of the ice cream truck a few blocks away. You went running to find your parents to ask for money for some sugary dessert regardless of what time of day it was. We're bringing back this feeling with smoothie trucks that drive around your city and town delivering delicious smoothies.

Backstory: I drink a delicious smoothie every day. Sometimes two a day. The smoothies I make are incredibly delicious and super healthy. One recipe is so good it could pass as a chocolate milk shake -- except there's no milk or ice cream, only super healthy ingredients. I'm not implying that my smoothie making abilities are top of the class. There are definitely people who make better ones. The point is that smoothies can be made to be deliciously scrumptious and at the same time be really good for you. This is the modern day Kix -- kid tested, mother approved.

Ice Cream Truck for Smoothies

This is one of those super random ideas. No question, a roving smoothie truck playing music to lure customers in is unusual. But it could definitely work. Get an ice cream truck retro-fitted to make smoothies on the fly. A quick search on ebay, and it looks like you can get one for a few thousand dollars. Buy a few high quality blenders. Add a water tank for cleaning the blenders. And you're all set. Smoothies are already sold at a ridiculous premium if you buy them from any store, so there's a lot of margin room to work with.

You could post up the smoothie truck outside of popular gyms around the gym rush hour time and then cruise around town during the off hours. Visit construction sites and corporate offices during lunch time. Go to public parks at night. At $5 a smoothie, you could really start racking up some serious revenue in no time. What starts with one truck, becomes two, and then a few and all of a sudden you have a fleet of smoothie trucks. Franchising. Partnership. International operations. And pretty soon you'll be selling the movie rights. I'm pretty sure that's how this stuff plays out.

Using the tried and true method of ice cream trucks, it's time to start delivering healthy and delicious smoothies to the streets.