Marketing

Free Startup Idea Fridays: Cloudvertisements

Free Startup Idea Fridays: Cloudvertisements

Pitch: Advertising just isn't what it used to be. With some much demand for people's attention, marketers need to come up with new ways to build excitement around their product. And that's why we look to the skies, or more precisely, the clouds. Cloudvertisements use ultra high strength projectors to broadcast you marketing message into the skies over major cities.

Free Startup Idea Fridays: Reverse Commercials

Free Startup Idea Fridays: Reverse Commercials

Pitch: Television commercials have become less and less effective over the years as second and third screens are vying for the audience's attention. It's time to rethink how commercials should work. Instead of jamming marketing messages down the audience's throats, reverse commercials uses television airtime to create engagement.

If I Ran Marketing at Mattermark

If I Ran Marketing at Mattermark

I've been keeping tabs on Mattermark for quite some time now. I absolutely love what they are doing. They provide data intelligence on private companies from a wide variety of sources in an organized manner to amplify research and tracking. It's very nerdy stuff presented in a very intuitive package. Using data to track and predict the growth of private companies just makes sense on so many levels.

So when Danielle sent out a tweet that Mattermark was hiring for a marketing position, I knew I had to reach out.

Free Startup Idea Fridays: In The Market

Free Startup Idea Fridays: In The Market

Elevator Pitch: People delay purchases for extraordinary lengths of time until they are finally ready to make a buying decision. They put off purchases while they wait to find a better price, do more research or just wait for the right buying decision. In The Market matches people who have been considering purchasing a product with experts who can help them make the right decision.

The Incremental Demise of Sensationalism

The Incremental Demise of Sensationalism

So much of what we see today is based on form of sensationalism. In the startup world, we call it virality. It's measured by our eyeballs, page clicks, our attention, google rankings, and how much we share content. For traditional media, it's their last ditch effort to survive. Everything is breaking news or shocking or greatest of all time. As a society, we are slowly starting to catch on, and when we do, we're really pissed off about it.

The Blizzard of 2015 was the perfect example of this.

If I Ran Sales and Marketing at Oscar Health

If I Ran Sales and Marketing at Oscar Health

In October, we received a letter of termination from Aetna saying that Firehawk no long qualifies for our group plan. It makes sense. We have no W-2 employees. I do know the complex rules about who qualifies for what. The only thing I knew is that we had to go out into the wild and purchase individual health insurance.

That's when I realized the immense pain of having to go out into the wild to choose my own insurance.

Should we launch or raise money?

Should we launch or raise money?

Startups are hard. For so many reasons, they are hard. One under-the-radar reason is that people have these grand expectations of what a startup should be. They feel the need to launch some overnight success.

Well, I'm hear to definitively tell you that you won't be an overnight success. There's no such thing. For every successful startup you see, there's so much blood, sweat and tears behind the scenes that you never see.

Now is your time to sacrafice your blood, sweat and tears.