This is my latest post in my Free Startup Ideas series.

I've been coming up with business ideas since my earliest childhood memories. Most of them have been absolutely terrible. Some of them have been decent. And now I'm going to give away some of my best ones for free.

Am I really give these ideas away with zero expectation of return? Absolutely.

  1. Ideas are worthless. It's all about execution. If you want to take one of these ideas and run with it, do it. I'll even be happy to give you a brain dump with all of my notes on the idea as I’ve been thinking about most of them for a while.
  2. I take coffee meetings all the time with people looking for startup ideas. Perhaps one of these ideas will help them spark a new idea of their own.
  3. I want to get these ideas out of my head to clear some of my brain's RAM. That way I can come up with new and better ideas.
  4. I like giving things away and planting seeds.

Without further ado...

Pitch: There's a very nice trend of startups achieving massive success by creating a super high quality physical product and then providing amazing service around that product. Warby Parker. Toms Shoes. Casper. Bevel. Pillows are the next product in this line of success, and they can be delivered on a systematic, recurring subscription service.

Backstory: I've been currently hacking on the quality of my sleep. I want better sleep. If I can get more productivity out of the roughly 1/3 of my life I spend in an unconscious state, that can have a profound impact on my overall quality of life. I've been experimenting with things like tea before bed, meditation, exercise, reading, different sleeping positions, room temperatures, and many random things. One of the things I came across is that you should replace your pillows every 6 months. Hmmph! Definitely not compliant there. And I know I'm not the only one here who is guilty of this.

And bam! Just like that, my subscription startup idea for pillows was born. It would follow closely in the footsteps of Casper. A beautifully designed website, and from what I understand, the product is just as magnificently designed as the website. Attention to every detail. That's exactly how these pillows will be built.

Subscription Pillows

There is nothing revolutionary about this idea. Like almost every idea though, it's going to take a killer team executing at the highest level to pull it off. You need to create an amazingly, superior quality product, and you need to market that product flawlessly. The return for dominating this market is legit.

In 2010, Americans spent $740 million on pillows and that number has been steadily growing since then. In this case though, I look at this company's potential as growing the pie much larger than what currently exists. Educate people on the importance of throwing out shitty pillows on a consistent basis and make it simple for them to do so. Add in the gloriousness of predictable, recurring revenue into this story, and you have a serious opportunity to dominate.

Based my sample size of 1, people are actively looking for this product. People care about getting an amazing night of sleep. They need a superior pillow. And they need it effortlessly delivered every 6 months. Please deliver the first prototype to my door immediately.