Some great stuff here to keep in mind. I know you know this, but you’re probably going to ignore it…


I work with a lot of startups - and its usually my job make their technology awesome. However, lately I’ve taken on another role as well - I’ve been helping my portfolio companies get focused.

All startups want to change the world - but its important for them to realize HOW they’re changing it, and WHO they’re changing it for. TechStars taught me how to approach this in an organized way and I love Nicole for this!

So, for my founder friends, here is some homework (send it to me and I’ll be happy to give you some feedback!)… answer the following:

I. Problem

What is the problem you are solving?

II. Solution

How are you solving the problem?

III. Market

Who are you solving the problem for?… and how big of a problem is it?

IV. Product

Why does your product do what others can’t? What’s the ‘secret sauce’ behind your success

V. Team

Why are you best suited to solve the problem you’re tackling?

VI. Traction

How are people responding to your solution and what do they specifically value about it?

VII. Plan

What is best way you can put your solution in the hands of people who need it?